Launch of the Swedish Fashion Ethical Charter

On Thursday morning on the 23rd of March about 40 representatives from the fashion industry gathered to sign the Swedish Fashion Ethical Charter to take the next step together towards increased social sustainability within the industry. This is a policy unique for the world today. We have seen countries such as Italy, Israel, France and […]

Read more

Record growth for the Swedish fashion industry

The turnover of the Swedish fashion industry was 305 billion SEK 2015. That is an increase with 15,3 % in comparison to the previous year. The export grew with 19,6 % and the domestic market grew with 7,0 %. The Swedish Fashion Industry represents 11 % of Sweden´s total export, shows the latest report made […]

Read more

ASFB becomes coordinator for Team Sweden CCI

ASFB has received the governmental assignments as coordinator for Team Sweden Cultural and Creativ Industries (CCI) as a part of the policy collaboration Kreativ Sektor. The purpose of Team Sweden CCI is to collaboratively increase the knowledge about the creative industries as a whole, support Swedish exports and coordinate the existing export initiatives for individual companies. On the […]

Read more

Fashion Week Stockholm Spring/Summer 2017

On the 29th-31st of August it’s time for Fashion Week Stockholm Spring/Summer 2017. This season the week will focus on highlighting the creative industries and support the new generation of Swedish designers. The Borås School of Textile will hold the furst show of the week on Monday 29th in Stora Salongen at Berns. The week will launch […]

Read more

ASFB jury leader for Design S

ASFB will lead the jury for the fashion category of Design S, Sweden’s national design award. Design S singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field. 2016 marks the 10th anniversary for the award were participants can compete in ten different categories. ASFB […]

Read more

Utopian Bodies named exhibition of the year

Utopian Bodies – Fashion Looks Forward at Liljevalchs wins Exhibition of the Year 2015. The prize was awarded by the Forum för utställare at The Association of Swedish Museums’ spring meeting. The jury’s motivation: “With a number of important socio-cultural issues serving as a foundation, visitors are accompanied in creating their own visions of the […]

Read more

Fashion innovation project receives funding from Vinnova

Together with several collaborators from the fashion industry and academia ASFB has received a governmental commision of 2 million SEK financed by Vinnova. Frontrow Forensic is a research project that will measure consumer demand in an early stage of the fashion supply chain in an effort to decrease overproduction. The technology will be tested during […]

Read more

The Swedish Affair @ SXSW

During SXSW Sweden will host The Swedish Affair, a joint venture between between the public sector, comercial companies and several trade organizations that will showcase Sweden’s leading creative industries. Together with Kreativ Sektor ASFB will present the beast of Swedish fashion, advertising, film, music and games. During SXSW Interactive Ida Klamborn will present the Democratic […]

Read more

Global Change Award

The Global Change Award is an innovation challenge, initiated by H&M Conscious Foundation in 2015. By catalyzing green, truly game-changing ideas the aim is to protect the earth’s natural resources and close the loop for fashion. Today the five winners of the 1 million € grant have been released. Now it is over to the […]

Read more

Fashion Talks

The fashion industry is in the midst of a technological change in which new technologies seems trendier than next season’s fashion collections. But what is Fashion Tech today? A renowned panel of representatives from the industry, the startup sector, and researchers are going to discuss how wearables, smart textiles and digital innovation are changing the […]

Read more

Kulturhuset Stadsteatern new official arena for Fashion Week

The Association of Swedish Fashion Brands is proud to present Kulturhuset Stadsteatern as a new official arena for Fashion Week in Stockholm Autumn/Winter 2016. During the upcoming week Sweden’s leading fashion and accessory brands will together with the most exiting new designers showcase their new collections. Fashion Week in Stockholm will open on February 1st by […]

Read more

ASFB joins the Nordic Fashion Association

The Association of Swedish Fashion Brands has become a member of the Nordic Fashion Association (NFA). Through the NFA 10 Nordic fashion organisations aim to intensify the strategic cooperation across regional and organisational boundaries to harness the added value of collaborative action. The core objective of the joint Nordic effort is to enhance inter-Nordic cooperation to develop a stronger […]

Read more

Fashion Week Stockholm A/W 2016

The upcoming Fashion Week Stockholm A/W 2016 will be held between the 1-3rd of February 2016. For more information and application please contact Gunilla Grübb at gunilla.grubb@asfb.se.

Read more

Kreativ Sektor aims to increase growth and exports

Kreativ Sektor is a new policy collaboration between the Association of Swedish Fashion Brands, Swedish Games Industry,The Swedish Film & TV Producers, The Swedish Association of Communication Agencies and Musiksverige. Together Kreativ Sektor works to secure the competitiveness of Sweden’s creative industries. The first joint project is the report Innehållsinnovation och internationell tillväxt i kreativa näringar (only available in Swedish) […]

Read more

Swedish fashion shows extraordinary growth and record numbers for export

The Swedish fashion industry grew with 11,4 % and had sales of 264 billion Swedish kronor in 2014, and was the fastest growing export industry with in increase of 17,3 % in exports. These are some of the findings in a new report produced by the Association of Swedish Fashion Brands together with ten other organizations […]

Read more

Utopian Bodies – Fashion Looks Forward Looks Forward

On friday September 25th the fashion exhibition Utopian Bodies – Fashion Looks Forward Looks forward opened at Liljevalchs in Stockholm, which ASFB is one of the co-founders to. With the point of departure in Swedish clothing traditions and international impulses and based on eleven themes, the exhibition presents a utopian world focused on innovative thinking […]

Read more

Fashion Week in Stockholm Spring/Summer 2016

Fashion Week in Stockholm is finally here, beginning Monday the 24th of August the week will feature several newcomers amongst others STAND. Thirty of Swedens leading designers grace the week and complementing the shows is a packed event schedule full of music collaborations, film and book releases, photo and art exhibition and parties. This season’s Fashion […]

Read more

Schedule for Fashion Week S/S 2016

Scandinavia’s most influential fashion arena, Fashion Week in Stockholm, proudly presents the official show schedule for Spring/Summer 2016. Sweden’s most prominent designers and fashion brands will present next season’s collections in and around the venerable Berns Salonger.

Read more