Frontrow Forensics

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Through interactive live stream media Frontrow Forensics will measure consumer demand in an early stage of the fashion supply chain in an effort to decrease overproduction. With new internet service based on advanced video interaction fashion consumers can give instant feedback to companies during fashion shows and presentations. The project was initiated by the Digitizing Fashion network and is a collaboration between ASFB, H&M, Swedish Fashion Council, Stockholms University, Stockholm Fashion District, Nacka Kommun, Ericsson and SICS.

 

Frontrow Forensics has received 2 million SEK in funding from Vinnova on the goverment’s commision to promte the digitalization of Swedish industry.