A central part of ASFB’s operations is working with several projects to support and promote the Swedish fashion industry. The projects vary from sustainability and business development to digitalization and cultural promotion. ASFB also regularly authors reports for the fashion industry with the goal of increasing the knowledge of the industry and investigate the opportunities and challenges facing Swedish fashion.

Fashion Tech Talks

Fashion Tech Talks is a full-day conference with lectures, panel discussions and interviews on the fusion of fashion and technology. The event gathers some of the world’s foremost visionaries in their fields – designers, scientists, business leaders, innovators and motivators. The conference explores how new technology is transforming different parts of the fashion industry, from […]

Swedish Fashion Now – Paris

Swedish Fashion Now is a global brand platform launched during Paris Fashion Week S/S18 at the Institut suédois in Marais, from 27 September to 2 October. The showcase works to promote and enhance Swedish fashion design creativity and aesthetics to a global audience. The exhibition welcomes editors, stylists, influencers and buyers to experience the SS18 […]

Swedish Fashion Ethical Charter

The Swedish Fashion Ethical Charter is a policy for common guidelines for a healthier och socially responsible fashion industry.

Utopian Bodies

The fashion exhibition Utopian Bodies – Fashion Looks Forward at Liljevalchs in Stockholm is the art gallery’s exhibition to date


The Global Leadership Award in Sustainable Apparel (GLASA) was launched in 2013 to inspire bold and courageous leadership in the apparel sector

Fashion Week Stockholm

Fashion Week is ASFB’s most important event; gathering the fashion industry and promoting Swedish fashion as a prominent industry force and cultural phenomenon

Kreativ Sektor

Kreativ Sektor is a policy collaboration between five trade organizations representing creative industries

Report: International Growth

Together with The Swedish School of Textiles at Borås University ASFB has conducted a study to examine the incentives and abilities for small and medium size fashion companies to grow internationally

Frontrow Forensics

Frontrow Forensics is a research project that will measure consumer demand in an early stage of the fashion supply chain in an effort to decrease overproduction

Fashion Talks

Fashion Talks is a series of debates and presentations on the theme of fashion, sustainability and technology

Fashion Night

Fashion Night is combined with Fashion Week in an effort to encourage Stockholm and its fashion community to participate in the fashion week.

Showcase Sweden

Showcase Sweden is a digital collection of creative works and companies from Sweden

The Swedish Affair @ SXSW

The Swedish Affair is a joint effort between government agencies, trade organizations and companies within the creative, cultural and digital sectors at SXSW 2016

Report: Kreativ Sektor

The report Innehållsinnovation och internationell tillväxt i kreativa näringar presents concrete policy proposals to secure the competitiveness of Sweden’s creative industries

Democratic Front Row

The Democratic Front Row is the world’s first interactive livestreamed 360 fashion show that took place during Fashion Week Stockholm


Sharewear is a campaign where people in several countries can borrow unique pieces of clothes and accessories digitally and socially and is a part of Democreativity