The Association of
Swedish Fashion Brands
The Association of
Swedish Fashion Brands

The ASFB

Governance
Membership
Career

Stockholm Fashion Week®

STHLMFW

Swedish Threads

Swedish Threads (back soon)

The itinerary

Upcoming events
Submit Event

News

Stockholm Fashion Week

Core schedule application (opens soon)
Event schedule application (opens soon)
Showroom listing application (opens soon)
Accreditation (open soon)
Partnership
Archived shows

The ASFB

Membership
Governance
Career

The itinerary

All upcoming events
Submit event

Programs

Swedish Threads (back soon)
Premio Stoccolma (coming soon)
Member events

News

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Stockholm Fashion Week
Next edition 8—11 June, 2025

Watch the 2025 shows

The Association of
Swedish Fashion Brands

For Swedish fashion — today and tomorrow

The ASFB was founded by Swedish fashion houses in 2009, to collectively own their own platform for export, Stockholm Fashion Week, and for project based collaborations between the industry, academia and public sector.
As a member, brands pay a turnover-based annual fee that supports our work to drive collaboration between Swedish fashion brands, the industry and society's decision-makers. Through joint ownership, strategic influence and national and international collaborations, we create long-term relevance and growth for Swedish fashion.
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Acne Studios
Adnym Atelier
Arket
Avavav
Bite Studios
Brixtol Textiles
Busnel
By Banoo
CDLP
COS
Chimi
Deadwood Studios
Eton Shirts
Eytys
Fayette Norling
Filippa K
Gemme Collective
Gina Tricot
H&M Group
Haakee Studio
House of Dagmar
Ida Klamborn
Ida Sjöstedt
Imaskopi
J. Lindeberg
Jennifer Blom
John Henric
Kappahl
Kristian Eddé
Leoni
Little Liffner
Oscar Jacobson
Past Tense
Placebo DFH
Ps of Sweden
Rodebjer
STHLM MISC
Stand Studio
Stinarand
Studio Constance
Swedish Stockings
The Resort Co.
Tiger of Sweden
Totême
Weekday

The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.
All upcoming eventsSubmit event
To be announced

STHLMFW 2026 Brands Roundtable

The ASFB

Event

October 27, 2025 10:00

ASFB members exclusive

To be announced

STHLMFW 2026 Brands Roundtable

The ASFB

Event

October 27, 2025 10:00

ASFB members exclusive

To be announced

Expanding Premium Fashion in Europe

Amazon

Event

November 12, 2025 15:00

By invitation only

To be announced

Expanding Premium Fashion in Europe

Amazon

Event

November 12, 2025 15:00

By invitation only

To be announced

Upcoming ASFB Soho members breakfast

The ASFB & Undisclosed partners

Breakfast

December 2, 2025 8:00

RSVP for entry

To be announced

Upcoming ASFB Soho members breakfast

The ASFB & Undisclosed partners

Breakfast

December 2, 2025 8:00

RSVP for entry

To be announced

Upcoming ASFB Soho members evening event

The ASFB & Undisclosed partners

Event

February 5, 2026 18:00

RSVP for entry

To be announced

Upcoming ASFB Soho members evening event

The ASFB & Undisclosed partners

Event

February 5, 2026 18:00

RSVP for entry

The ASFB Triangle

Our internal compass to further the interest of our member brands. The triangle guides how we approach our goals, projects and memberships.
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The associations programs

To keep the Swedish fashion industry moving in a positive direction, the ASFB produces and collaborates on programs for both established and aspiring players of the Swedish fashion scene, as well as international talent.

Brands & industry

Stockholm Fashion Week (STHLMFW)
ASFB & Soho House Members Breakfasts
ASFB C-Suite Lunches
Responsible Fashion Guidelines (coming soon)
Membership benefits

Academia

Swedish Threads (returning soon)
NK Young Talent Award
Swedish fashion internship portal (coming soon)

International programs

Premio Stoccolma Residence
Hong Kong Design Center Award Residence
International showroom 1 (coming soon)
International showroom 2 (coming soon)
International showroom 3 (coming soon)

Association news

See all news
Stockholm Fashion Week
September 22, 2025

STHLMFW 2026 Edition Dates Set

STHLMFW 2026 dates are set with new additions to the board.
Announcement
June 7, 2025

STHLMFW x VV

A reflection of where fashion is headed.
Stockholm Fashion Week
April 25, 2025

STHLMFW - FAQ

Here’s your go-to guide for STHLMFW.
Stockholm Fashion Week
April 2, 2025

Stockholm Fashion Week is Back — Rebuilt by Industry, Backed by Government

Newsletters

The ASFB will only communicate press releases and updates about its programs, Stockholm Fashion Week and The Itinerary.

Contact

General & membership inquiries
info(at)asfb.se

Press contact
press(at)asfb.se

The association

Governance

Career

Membership