The ASFB was founded by Swedish fashion houses in 2009, to collectively own their own platform for export, Stockholm Fashion Week, and for project based collaborations between the industry, academia and public sector.
As a member, brands pay a turnover-based annual fee that supports our work to drive collaboration between Swedish fashion brands, the industry and society's decision-makers. Through joint ownership, strategic influence and national and international collaborations, we create long-term relevance and growth for Swedish fashion.
To keep the Swedish fashion industry moving in a positive direction, the ASFB produces and collaborates on programs for both established and aspiring players of the Swedish fashion scene, as well as international talent.
Brands & industry
Stockholm Fashion Week (STHLMFW)
North Star
ASFB × Soho House members breakfasts
ASFB C-SUITE lunches
Responsible fashion guidelines (coming soon)
Resource listings (members only section, coming soon)
