The ASFB

Stockholm Fashion Week – Returning in historic fashion June 2–5, 2025.
Application forms are now open.

AVAILABLE POSITIONS

For Swedish Fashion – TODAY AND TOMORROW

The ASFB works to support the Swedish fashion industry's growth and significance both domestically and abroad.

Brand Advocacy

ASFB represents Swedish fashion brands, ensuring they have a strong collective voice in an evolving global market. Through industry collaboration, strategic initiatives like Stockholm Fashion Week and key partnerships, we provide brands with visibility, business opportunities, and a forum for collaboration that shapes the future of Swedish fashion.

Bridging Academia

We bring together fashion, business, and sustainability education to foster the next generation of industry leaders. Through programs like Swedish Threads, the ASFB connects students with real-world industry challenges, ensuring that innovation and fresh talent are integrated into the Swedish fashion landscape.

Through international collaborations we bring young talent both into Sweden and out into the world, like with Premio Stoccolma and Hong Kong Design Centre Award.

Informing Policy

As a key voice in Swedish fashion, the ASFB engages with government bodies and policymakers to advocate for the industry’s needs. By working at the intersection of fashion and public policy, we ensure that regulations, trade opportunities, and sustainability efforts align with the realities of the fashion sector.

Swedens Fashion Calendar

VOCAST, Reaching Audiences

Members Breakfast

VOCAST, Reaching Audiences

Members Breakfast

You Can’t Manage What You Don’t Measure

You Can’t Manage What You Don’t Measure

Bergstrand

Members Breakfast

Bergstrand

Members Breakfast

NEWS

Introducing STHLMFW FRONT

This is not an introductory program – it is a space for those ready to engage with the industry on a serious footing.

New Board Members

ASFB is proud to introduce our new board members. We interviewed each member to share their thoughts on joining the board and the contributions they hope to make.

E-Sustainability Elevates Your Online Presence

Smaller file sizes mean faster load times and lower energy consumption—for your devices and website hosting alike.

Premio Stoccolma 2nd Edition

Announcing the winners Carla Caria, and Salvatore Vignola.

Newsletter

Sign up for news regarding Stockholm Fashion Week, Swedish Threads, and The ASFB.

The Newsletter is separate from the Members Letter which includes invitations and opportunities facilitated by The ASFB for its Member Brand Affiliates.