News

Swedish Fashion Now – Paris Edition

Swedish Fashion Now is a project initiated by ASFB, the Swedish Institute of Paris and Visit Sweden, part of Swedish Design Moves, a four-year program promoting Swedish architecture, design and fashion around the world. Swedish Fashion Now is a global brand platform launching during the Paris Fashion Week S/S18 at the Institut suédois in Marais, […]

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Launch of the Swedish Fashion Ethical Charter

On Thursday morning on the 23rd of March about 40 representatives from the fashion industry gathered to sign the Swedish Fashion Ethical Charter to take the next step together towards increased social sustainability within the industry. This is a policy unique for the world today. We have seen countries such as Italy, Israel, France and […]

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From our Instagram

  • SAVE THE DATE! 21-23 January 2018 marks the dates for the upcoming season of Fashion Week Stockholm.
  • Congratulations IGM! 
Its hard to believe that ASFBs senior advisor Ingrid Giertz-Mårtenson turns 80 today! Thank you for your wealth of wisdom, encyclopaedic fashion knowledge, inspiration, courage and great efforts for the Swedish fashion industry throughout your career!  And for eye opening conversations, discussions and guidance over coffee and biscuits at Karlaplan.❤️
  • Last day of Swedish Fashion Now at the Institut suédois in Marais - ASFBs home away from home this last week. 
Still time to see the amazing collections by some of Sweden’s most progressive brands - ATP Atelier @atpatelier BACK @annsofiebackofficial Cornelia Webb @corneliawebbjewellery Diana Orving @dianaorving HOPE @hopestockholm House of Dagmar @houseofdagmar Little Liffner @littleliffner HAAL @andershaal and Sunbuddies @sunbuddies by Très Bien.
Thanks to @whitearkitekter @urbanears @nordiskakompaniet @massproductions @wastberglighting @ogeborg @steamery @ups @airfrance @perrierjouet @cafelaperle #ofrlibrairie @sennoassociates @patrikssoncommunication @studiobon @beckmanscollegeofdesign @institutsuedois @visitsweden @visitswedenfr @swedishdesignmoves #swedishfashionnow photography #lucalomazzi #jonaydcherifi
  • Swedish Fashion Now is a global brand platform launching during Paris Fashion Week S/S18 at the Institut suédois in Marais, from 27 September to 1 October. Participating brands are - ATP Atelier @atpatelier BACK @annsofiebackofficial Cornelia Webb @corneliawebbjewellery Diana Orving @dianaorving  HOPE @hopestockholm House of Dagmar @houseofdagmar  Little Liffner @littleliffner and Sunbuddies @sunbuddies by Très Bien. 
Swedish Fashion Now opens 19.00 on Wednesday the 27th of September with a party in the garden of the Institut suédois @institutsuedois together with the release of Bon Magazine @bonmagazine AW17 issue. Diana Orving @dianaorving will stage a performance, VR installation - Virtual Project by HAAL @andershaal will be in place and a presentation of Beckmans College of Design @beckmanscollegeofdesign alumni with Hermon Mehari. DJs - Chris M (Music for Tourist), Nils Schèle (Junior Executive) and DJ Sundae (Idle Press). The evening continues at neighboring La Perle @cafelaperle 
Thanks to @whitearkitekter @urbanears @nordiskakompaniet @massproductions @wastberglighting @ogeborg @steamery @ups @airfrance @perrierjouet @cafelaperle #ofrlibrairie @sennoassociates @patrikssoncommunication @studiobon @beckmanscollegeofdesign @institutsuedois @visitsweden @visitswedenfr @swedishdesignmoves #swedishfashionnow