Record growth for the Swedish fashion industry

The turnover of the Swedish fashion industry was 305 billion SEK 2015. That is an increase with 15,3 % in comparison to the previous year. The export grew with 19,6 % and the domestic market grew with 7,0 %. The Swedish Fashion Industry represents 11 % of Sweden´s total export, shows the latest report made […]

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ASFB becomes coordinator for Team Sweden CCI

ASFB has received the governmental assignments as coordinator for Team Sweden Cultural and Creativ Industries (CCI) as a part of the policy collaboration Kreativ Sektor. The purpose of Team Sweden CCI is to collaboratively increase the knowledge about the creative industries as a whole, support Swedish exports and coordinate the existing export initiatives for individual companies. On the […]

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Fashion Week Stockholm Spring/Summer 2017

On the 29th-31st of August it’s time for Fashion Week Stockholm Spring/Summer 2017. This season the week will focus on highlighting the creative industries and support the new generation of Swedish designers. The Borås School of Textile will hold the furst show of the week on Monday 29th in Stora Salongen at Berns. The week will launch […]

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From our Instagram

  • Association of Swedish Fashion Brands är idag stolta att kunna berätta att vi signerat initiativet Swedish Fashion Ethical Charter för att aktivt jobba tillsammans med branschen för branschen i frågor kring mångfald samt socialhållbarhet.
#ethicalcharter #swedishfashioncouncil #asfb 
Today we are proud to announce that we have signed the initiative Swedish Fashion Ethical Charter to actively work together with the industry for the industry on issues of diversity and social sustainability.
#ethicalcharter #swedishfashioncouncil #asfb
  • Re-inventing retail this evening with Apple and friends - Kaching, PlanDay, Budbee and eleven. As @alexkolmodin says "New solutions are not created for old methods". Innovate and lead the way! #apple #asfb #kaching #planday #budbee #eleven #caperio
  • #Repost @swedishfashioncouncil with @repostapp
From March 2017 Cia Jansson (ELLE), Peter Andersson (PAP Studio) Philip Warkander (PhD Fashion Studies, Lund University) Maria Sandow (Swedish Trade Federation) and Emma Ohlson (Association of Swedish Fashion Brads) will form the newly established Swedish Fashion Talents Advisory Board. "The members of our Advisory Board contributes with unrivaled expertise in fashion, marketing, business development and trade. Their competence and industry experience are invaluable to the program and will help the Swedish Fashion Council to continue the visionary development of the Swedish Fashion Talents, "says Erica Blomberg, project manager. 
Last year we undertook many changes in the Swedish Fashion Talents program. A new management team came onboard and the participants were divided into two categories, fashion and accessories. Swedish Fashion Council also expanded the program within the business promotion activities. Participants now receive expert guidance from their own consultants through the Fashion Business Academy and a spot in the competence development platform YumpAcademy. A new innovation award, "Swedish Fashion Council Changers Award", was instituted with the aim of highlighting the brand that has contributed to the industry's development through a particularly strong ability to innovate, shake up and add new force to the industry. It can for example be presented in a strong creative ability that challenged contemporary conventions and standards. 
Swedish Fashion Talents is Sweden's leading talent programs and has shown great importance for the growth of new fashion brands today. During Fashion Week Stockholm AW17 this last January 26 designers showed their collections, 14 of these brands had a direct link to the program. 
Members of the new SFT Advisory Board:
Cia Jansson: Editor-in-Chief at ELLE Sweden 
Peter Andersson: Founder and owner of PAP Studio, Sweden’s leading production company within the fashion industry 
Philip Warkander: The very first to hold a PhD in Fashion Studies 
Maria Sandow: Head of Swedish Trade Federation and an expert on sustainable trade 
Emma Ohlson: Secretary General for Association
  • Q&A with Maj-La Pizelli, co-founder and CD at ATP Atelier.
-Together with Natalia Altewai from acclaimed Swedish designerduo AltewaiSaome you have created a collection of bags in five different styles.
Q:Why is this collection so special?
A: It's ATP Atelier's first collaboration. But also because the entire collection is made out of vegetable tanned leather.
Q:Why have you chosen to do this now?
A:ATP celebrates five years this year. This collection of bags symbolizes our roots perfectly.
Q:Why is sustainable fashion important to you?
A:Sustainability is everything. We want to create collections that are sustainable both in materials and design.
Q:What's the difference between working with your other materials and vegetable tanned leather?
A:75% of our collections are made of vegetable leather from day one, so we are used to that. The leather gets an unique feel to it and patina.
Q:What's your own favorite in the collection?
A:The tote "Pienza"! Beautiful and useful.
#atpatelier #nataliaaltewai #majlapizelli #celebrating5years #swedishfashion #svensktmode #asfb #q&a #sustainablefashion #hållbartmode #bags #väskkollektion #vegetabletannedleather #vegetabilisktgarvatläder #vegetabiliskt @atpatelier @altewaiohlsson