The Association of
Swedish Fashion Brands

For Swedish fashion — today and tomorrow

The ASFB was founded by Swedish fashion houses in 2009, to collectively own their own platform for export, Stockholm Fashion Week, and for project based collaborations between the industry, academia and public sector.
As a member, brands pay a turnover-based annual fee that supports our work to drive collaboration between Swedish fashion brands, the industry and society's decision-makers. Through joint ownership, strategic influence and national and international collaborations, we create long-term relevance and growth for Swedish fashion.
Read more
Acne Studios
Adnym Atelier
Arket
Avavav
Bite Studios
Brixtol Textiles
Busnel
By Banoo
CDLP
COS
Chimi
Deadwood Studios
Eton Shirts
Eytys
Fayette Norling
Filippa K
Gemme Collective
Gina Tricot
H&M Group
Haakee Studio
House of Dagmar
Ida Klamborn
Ida Sjöstedt
Imaskopi
J. Lindeberg
Jennifer Blom
John Henric
Kappahl
Kristian Eddé
Leoni
Liffner
Oscar Jacobson
Past Tense
Rodebjer
STHLM MISC
Stand Studio
Stinarand
Studio Constance
Swedish Stockings
The Resort Co.
Tiger of Sweden
Totême
Weekday

The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.

The ASFB Triangle

Our internal compass to further the interest of our member brands. The triangle guides how we approach our goals, projects and memberships.
Read more

The associations programs & events

To keep the Swedish fashion industry moving in a positive direction, the ASFB produces and collaborates on programs for both established and aspiring players of the Swedish fashion scene, as well as international talent.

Brands & industry

  1. Stockholm Fashion Week (STHLMFW)
  2. North Star
  3. ASFB × Soho House members breakfasts
  4. ASFB C-SUITE lunches
  5. Responsible fashion guidelines (coming soon)
  6. Resource listings (members only section, coming soon)

Academia

  1. Swedish Threads (returning soon)
  2. Internship portal (coming soon)

International programs

  1. Premio Stoccolma
  2. Hong Kong Design Center Award
  3. Showrooms abroad (coming soon)

Association news

See all news
Now playing:

Heading