The Association of Swedish Fashion Brands is a members owned trade association that strives to promote the growth of Swedish fashion through projects like Stockholm Fashion Week, Swedish Threads, and more.
Returning in historic fashion June 2 – 5, 2025.
More info on registration, applications and listing to come soon.
The ASFB works to support the Swedish fashion industry's growth and significance both domestically and abroad.
Brand Advocacy
ASFB represents Swedish fashion brands, ensuring they have a strong collective voice in an evolving global market. Through industry collaboration, strategic initiatives like Stockholm Fashion Week and key partnerships, we provide brands with visibility, business opportunities, and a forum for collaboration that shapes the future of Swedish fashion.
Bridging Academia
We bring together fashion, business, and sustainability education to foster the next generation of industry leaders. Through programs like Swedish Threads, the ASFB connects students with real-world industry challenges, ensuring that innovation and fresh talent are integrated into the Swedish fashion landscape.
Through international collaborations we bring young talent both into Sweden and out into the world, like with Premio Stoccolma and Hong Kong Design Centre Award.
Informing Policy
As a key voice in Swedish fashion, the ASFB engages with government bodies and policymakers to advocate for the industry’s needs. By working at the intersection of fashion and public policy, we ensure that regulations, trade opportunities, and sustainability efforts align with the realities of the fashion sector.
