With the support of Swedish fashion brands, The ASFB relies on it’s expert board and member representatives to support its members and the Swedish fashion scene on a range of topics, promoting the regrowth of Swedish future talents through Swedish Threads as well as being the custodians of Stockholm Fashion Week for the interest of Swedish fashion.
As the industry organisation for Swedish fashion, the ASFB actively participates in representing it’s members and therefor the industry and its interests in matters of public affairs in coordination with the Swedish Government and European institutions.
The ASFB maintains a close relationship with leading fashion education institutions, such as Beckmans College of Design and The Swedish School of Textiles, collaborating to ensure alignment with industry needs and promoting advanced training and education for future fashion professionals.
Through its dedicated network, the ASFB formulates policy recommendations and engages in legislative discussions at both national and European levels. It advocates for its members’ interests, particularly in sustainability laws and circular economy policies, ensuring members' needs are addressed and their voices heard.
Through regular meet ups, the ASFB fosters a network of brand representatives to ensure flexible alignment with and between member brands. This establishes an ever growing and shifting set of knowledge and expertise that the ASFB relies on to do its work.
The ASFB Triangle is a foundational framework that defines and guides the strategic vision of the Association of Swedish Fashion Brands. It encompasses three core pillars:
A brand's ability to create innovative and memorable designs and their ability to communicate and convey a distinct identity. Members who excel in this category have a clear and consistent aesthetic vision that differentiates them from other brands and creates strong bonds with their customers.
In this category, a brand's commitment and progress towards sustainability and environmental responsibility throughout the production chain are assessed. Members who excel in this area demonstrate a commitment to reducing their environmental impact through the use of sustainable materials, energy-efficient processes, and responsible work principles, contributing to a more sustainable and fair fashion industry.
This category evaluates the brand's financial health and business success. Members who are positively assessed in this category demonstrate a stable and sound business model, which includes profitability, growth, and good management of financial resources. This creates a platform for long-term sustainability and growth for both the brand and the association as a whole.
The ASFB Triangle is not just a strategic model; it is a visionary blueprint for the future of Swedish fashion. Here's how it propels the industry forward:
The ASFB Triangle serves as a compass, directing the efforts of the Association and its members towards a sustainable, innovative, and commercially successful future. By balancing creativity with responsibility and fostering collaboration, the ASFB not only promotes the economic interests of its members but also sets a benchmark for the global fashion industry.
This integrated approach ensures that Swedish fashion is well-positioned to adapt to future challenges, meet consumer expectations, and continue its tradition of excellence and innovation. The ASFB Triangle is more than a framework; it is a commitment to a future where Swedish fashion leads with integrity, creativity, and sustainability.
