Stockholm Fashion Week^®

Stockholm Fashion Week, a cornerstone of the Swedish fashion calendar, held during a time of year as decided by the Member Brands. STHLMFW provides a vital platform for Swedish designers to present their work to an international audience of fashion experts, buyers, and media.

The week is structured around its Official Calendar, which includes a diverse range of fashion shows and presentations. This calendar is meticulously curated to highlight the innovative and sustainable design ethos that Swedish fashion is renowned for, reflecting Swedens status as the bedrock of Scandinavian style and creativity.

The Official Calendar is composed of fashion houses and designers who are either members of the Association of Swedish Fashion Brands (ASFB) or selected guest designers and brands. Participation is determined by a dedicated committee that evaluates applications each season, ensuring a dynamic mix of established labels and fresh talent.

The selection criteria focuses on the creative potential, sustainability practices, and international reach of the applicant brands. The committee, composed of industry professionals, journalists, and international buyers, reviews each submission with these factors in mind, aiming to foster diversity and innovation in the lineup.

In response to evolving global trends and the increasing importance of digital media, Stockholm Fashion Week incorporates both physical and digital presentations. The hybrid format allows for greater accessibility and visibility for participating designers, ensuring that their collections reach a wider audience.

The digital platform features live streams of runway shows, virtual showrooms, and interactive content that enables designers to showcase their creative narratives. Strategic partnerships with international media outlets amplify the reach and impact of the collections, enhancing Stockholm's influence on the global fashion stage.

The ASFB is dedicated to promoting ethical fashion practices, as outlined on the Mission page. This commitment is reflected in the policies and initiatives undertaken during Stockholm Fashion Week. Designers are encouraged to adopt sustainable materials, ethical production methods, and fair labor practices, aligning with ASFB's vision for a responsible and transparent fashion industry.

Furthermore, Stockholm Fashion Week promotes a Social and Environmental Responsibility policy that emphasises sustainable practices across the fashion value chain. This includes initiatives to reduce waste, optimise resource use, and ensure ethical labor practices. Sustainable mobility solutions are also prioritised, with a fleet of electric vehicles available for transporting guests and participants.

The impact of Stockholm Fashion Week extends beyond the runway. It serves as a catalyst for innovation and collaboration within the fashion industry, encouraging designers to explore new materials, techniques, and business models. The event fosters connections between designers, buyers, and media, driving the global recognition of Swedish fashion.

By participating in Stockholm Fashion Week, designers gain invaluable exposure and the opportunity to engage with industry leaders and trendsetters. The event's emphasis on sustainability and creativity aligns with the evolving demands of conscious consumers, positioning Swedish fashion as a leader in the global movement towards a more responsible and innovative fashion industry.

Joining the Official Schedule (coming soon)

STOCKHOLM FASHION WEEK® SHOW & PRESENATION SCHEDULE️ APPLICATIONS

STOCKHOLM FASHION WEEK® EVENT SCHEDULE️ APPLICATIONS

STOCKHOLM FASHION WEEK® SHOWROOM SCHEDULE️ APPLICATIONS

Swedish Threads

Swedish Threads is a pioneering cross-discipline accelerator program launched by the Association of Swedish Fashion Brands (ASFB) to redefine fashion through interdisciplinary collaboration. This innovative initiative unites the brightest future talents in design, business, and sustainability from universities and colleges across Sweden. Swedish Threads aims to develop practical solutions for today's challenges in the fashion industry while preparing the next generation of fashion professionals.

The program is structured around the core principles of the ASFB Triangle, emphasising the integration of design identity, business health, and sustainability. Through cross-school collaboration, group mentorships, and competitive project development, participants gain hands-on experience and contribute to shaping the future of fashion.

Swedish Threads is designed to drive sustainable innovation in the Swedish fashion industry. The program aligns with ASFB's mission to promote the economic interests of its members and enhance the global reputation of Swedish fashion. Key objectives include:

The Swedish Threads program attracts top talent from business, design, and sustainability programs across Swedish universities. Participants work in interdisciplinary teams, leveraging their diverse expertise to develop comprehensive solutions to industry challenges.

Swedish Threads is expected to deliver significant benefits to participants and stakeholders:

Swedish Threads represents a bold step forward in the evolution of the fashion industry. By integrating design, business, and sustainability, the program fosters innovative solutions that are not only creative and sustainable but also commercially viable. Swedish Threads positions Swedish fashion as a leader in the global movement toward a more responsible and innovative fashion industry, aligning with ASFB's commitment to ethical fashion practices as outlined on the Ethical Fashion page.

Collaborators of Swedish Threads (TBA)

Member Exclusive Events

The Association of Swedish Fashion Brands (ASFB) hosts a series of exclusive member meet-ups, breakfasts, lunches, and networking events designed to foster collaboration and knowledge sharing among leading figures in the Swedish fashion industry. These gatherings are held at some of Stockholm's most prestigious venues, including Soho House, Blique by Nobis, and Nobis Norrmalm, providing a sophisticated and inspiring environment for members to connect and engage.

ASFB member events serve as a dynamic platform for representatives from member brands to align on industry trends, share insights, and explore collaborative opportunities. These meet-ups are crucial in establishing a flexible and evolving network of expertise that supports ASFB's mission to advance Swedish fashion domestically and internationally.

Key benefits of participating in ASFB events include:

All ASFB members are encouraged to attend these events, which are promoted through our social media channels and member newsletters. To ensure a personalised experience, members can RSVP through the ASFB website, where detailed agendas and speaker lists are provided in advance.

Follow us on Instagram at @the.asfb for the latest updates, highlights from past events, and information on upcoming gatherings.

Partners of ASFB Member Exclusive Events

Soho House Stockholm

Blique by Nobis