Join us on November 28th at 08:00 AM for an exclusive breakfast focusing on crisis communication. The PR agency Westander will share their best practices for handling public scrutiny with confidence. Together we will explore effective strategies for preventing and managing negative attention from the media, consumers, and other important stakeholders.

Key topics will include:

Assessing a Crisis Situation
We will discuss how to recognise when a situation qualifies as a crisis, how to identify the values at stake, and why they are important in shaping your response.

Principles for Building Trust
A company exposed to negative attention will be judged not only by what has happened, but also by how it handles the crisis. We explain why the four principles of empathy, transparency, accountability, and proactivity can help you to build trust and credibility in a crisis.

Proactive Crisis Management
Learn how to stay ahead of the narrative by implementing strategies that allow you to act rather than react.

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This is an opportunity to enhance your company’s resilience and strengthen your brand.

The talk will be in Swedish.