Applications are now open.

Designers and brands may apply for participation in the upcoming edition of Stockholm Fashion Week®, taking place June 2–5, 2025, using the form on this page. Complete the application form to be considered for inclusion in the Official Calendar and/or STHLMFW FRONT, where you’ll receive support in:

  • Securing a suitable venue.
  • STHLMFW Hospitality List guests for your show.
  • Ensuring archival-quality runway documentation.
ASFB & STHLMFW Brand Relations

Point(s) of contact

General contact*

Main point of contact for the brand's application.

Press contact*

Sales contact*

Brand information

General information*

Imagery*

Affiliation with the ASFB*

Turnover segment*

ASFB Member Brands participate in Stockholm Fashion Week® without a fee. For non-member brands, the participation fee is based on the company’s most recently reported public turnover. These segments reflect the yearly membership fee for brands within the association, meaning a confirmed participation in Stockholm Fashion Week® may open the door to becoming part of the ASFB.

Sales model*

Target markets*

Buyer preferences*

Show details

Applying for*

STHLMFW FRONT is the official platform for emerging designers and brands at Stockholm Fashion Week. Positioned at the forefront of Swedish fashion’s future, FRONT offers selected participants a high-caliber space to showcase their work—whether through runway shows, immersive experiences, or curated showrooms. This is where next-generation talent meets industry leaders, press, and buyers in a setting designed for impact.

Show format*

Collection categories*

Lookbook*

Schedule slot preferences*

These are your preferences for time slots and can not be guaranteed.

Primary option

Secondary option

Tertiary option

Venue support*

The ASFB can help brands find and secure venues for runways and presentations. Cost for production (decor, runway construction, models, etc) is the responsibility of the organising brand.

Terms and Conditions

By checking the box below and submitting your application you agree to Stockholm Fashion Weeks Core Schedule Terms & Conditions.

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