Terms of Service

1. Acceptance of Terms
By accessing and using www.asfb.se (the "Site"), you agree to comply with and be bound by these Terms of Service ("Terms"). If you do not agree with these Terms, please do not use the Site.

2. Use of the Site
You agree to use the Site for lawful purposes only and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the Site.

3. Intellectual Property Rights
All content on the Site, including text, graphics, logos, images, and software, is the property of the Association of Swedish Fashion Brands (ASFB) or its content suppliers—which may include brands or organizations that submit events for our calendar—and is protected by intellectual property laws. Unauthorized use of any content may violate copyright, trademark, and other laws.

4. User Accounts
If you create an account on our Site:- You are responsible for maintaining the confidentiality of your login information.
- You agree to provide accurate and complete information.
- You must notify us immediately of any unauthorized use of your account.

5. Prohibited Activities
You agree not to:
- Use the Site for any unlawful or fraudulent purposes.
- Upload or transmit viruses or any other harmful code.
- Attempt to gain unauthorized access to any part of the Site or its systems.

6. Disclaimers
The Site is provided on an "as is" and "as available" basis. We do not warrant that the Site will be uninterrupted or error-free.

7. Limitation of Liability
In no event shall ASFB be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Site.

8. Indemnification
You agree to indemnify and hold harmless ASFB, its affiliates, and their respective officers, directors, employees, and agents from any claims, liabilities, damages, losses, or expenses arising from your use of the Site or violation of these Terms.

9. Governing Law
These Terms are governed by the laws of Sweden. Any disputes arising from these Terms or your use of the Site will be resolved in the courts of Sweden.

10. Changes to the Terms
We reserve the right to modify these Terms at any time. Any changes will be effective immediately upon posting on the Site. Your continued use of the Site signifies your acceptance of the updated Terms.

11. Contact Us
For any questions regarding these Terms, please contact us at:

Association of Swedish Fashion Brands (ASFB)  
Email: info@asfb.se

Disclaimer:
This Terms of Service is provided for informational purposes and should not be considered legal advice. We recommend consulting with a qualified attorney to ensure compliance with all applicable laws and regulations.

Privacy Policy

1. Introduction
Welcome to www.asfb.se (the "Site"), operated by the Association of Swedish Fashion Brands ("we," "us," or "our"). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our Site.

2. Information We Collect
Personal Data:
We may collect personally identifiable information such as your name, email address, telephone number, and company affiliation when you voluntarily provide it through forms or registrations
Usage Data: Our servers automatically collect information such as your IP address, browser type, operating system, access times, and pages viewed for analytical purposes.
Cookies: We use cookies and similar tracking technologies to enhance your experience on our Site.

3. Use of Your Information
We use the information we collect to:
Provide relevant information and opportunities within the fashion industry.
Communicate with you about events, news, and updates.
Improve our Site and services through analysis of user behavior.
Comply with legal obligations and protect our rights.

4. Disclosure of Your Information
We may share your information with:
Service Providers: Trusted third parties who assist us in operating our Site and providing services to you.
Legal Obligations: Authorities or legal entities when required by law or to protect our rights and safety.
Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred.

5. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure.

6. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

7. Your Rights
You have the right to:
Access, correct, or delete your personal information.Withdraw consent for data processing at any time.
Object to the processing of your data for direct marketing purposes.
To exercise these rights, please contact us at the details provided below.

8. Children's Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from minors.

9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:

Association of Swedish Fashion Brands (ASFB)
Email: info@asfb.se